Sins of Admission ( 7. July 2010, 09:33 by Daniel Rahe) ~

Freedom Fair, Tacoma’s wildly popular July 4th extravaganza, faces an uncertain future. The Tacoma Events Commission, which organizes the event, announced yesterday that revenue from voluntary entry donations was dismally inadequate. Making matters worse, the Tacoma Events Commission was facing a $100,000 shortfall before this year’s million-dollar celebration even began.

Not surprisingly, Freedom Fair organizers are expressing doubts about the community’s commitment to this treasured family event – which has consistently drawn crowds of 100,000. Indeed, air shows and titanic fireworks presentations do not come without significant cost, and it remains to be seen how the finances will be resolved.

Unfortunate as the plight of Freedom Fair may be, it is not a wholly unfamiliar one. Tall Ships Tacoma was a well-executed event that drew thousands to our downtown and waterfront areas, but was quickly stymied by a $500,000 funding gap from lower-than-needed voluntary entry donations. On a smaller scale, the Speakeasy Arts Cooperative recently hosted a fundraising event to cover vital facilities expenses. This effort also did not generate the necessary fiscal resources.

If voluntary giving is seen as a referendum, the trend is disturbing and phrases like “public apathy” might be dusted off and wielded. Nevertheless, the events are well-attended and notably promoted by community networks. Furthermore, when a public event features a host of vendors, attendees must count commissary expenses as a factor – and we all know how expensive that watery lemonade is. It’s reasonable to assume that many participants are simply not going to donate; and in this economic climate, it is less likely that larger donors will subsidize them.

Events like the Tacoma Craft Beer Fest have demonstrated that large-scale downtown waterfront events can charge entry fees and still claim massive attendance. Perhaps this more predictable and stable method of cost control could be applied to future events – especially when budgets are short. What do you think? Are there benefits to the “suggested donation” model”? Is the plight of these underfunded events a reflection of an inopportune funding structure, or incriminating evidence of public disregard? What do you think?

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This article fails to address the effect of the economic climate on small donations from event attendees. Big donars aren’t the only people affected by the downturn. With some 55% of Americans unemployed, or forced to accept wage and hour cuts, people are pressed to feed themselves, let alone be generous.

It’s easy to ignore or forget this if you’re in the 45% thusfar unaffected, but the rest of us are hurting.
It’s not pubic apathy causing reduced donations- it’s tightened belts and empty wallets.

1 | Posted by Max Hyland | Jul 7, 09:52 AM

no one seems to check out all the facts around t town. about speakeasy, if aj wasn’t pocketing the rental fees there would be plenty of funds available in their time of need. she has lost members and i myself chose not to join due to this factor. it felt dishonest to claim to be a cooperative looking to become a non-profit under those circumstances. especially when she has no rent or utility expenses herself. i think the lack of attendance to her fundraising event is a direct reflection of how many tacomans she has used up…..

2 | Posted by colin | Jul 7, 10:01 AM

Sometimes, just reading Exit133 comments for the typos is worth the time in and of itself.

3 | Posted by Squid | Jul 7, 10:01 AM

Perhaps the organizers should look at their process – we went to the Freedom Fair at 10 a.m., and paid the suggested donation –

We leave at 2 – and massive crowds were arriving – but, NO COLLECTION BOOTHS! At the time where the most crowds were arriving, the organizers were making no effort to solicit donations.

Poor planning indeed.

4 | Posted by SliceQueen | Jul 7, 10:21 AM

How can people afford to be generous and donate? Pierce County focuses on “retail” this generates a lot of minimum wage part time jobs.

5 | Posted by Tacoma_Gal | Jul 7, 10:22 AM

The unemployment rate is structurally high, and the actual number of Americans without jobs (not just those receiving benefits) is something in the neighborhood of 20 million.
20 million out of a work force of 110 million is just over 18%. Not 55%.

But that doesn’t really invalidate Max Hyland’s point: that when people have less money, they donate less. It is “tightened belts and empty wallets”.
It’s no small irony that when the need for services like food banks goes up, it coincides with charitable contributions going down.

In regards to Colin and the Speakeasy:
if one wishes to make claims of that nature, one must be ready to provide proof.

6 | Posted by Thorax O'Tool | Jul 7, 10:26 AM

I also question if the number of 100,000 people who attend Freedom Fair is realistic? Do that many people pass the only donation point on 30th and McCarver? Or does that the estimate include the many other thousands of people who don’t actually go down to the waterfront, but rather watch the air show and fireworks from vantage points on the hillside above?

7 | Posted by Rob McNair-Huff | Jul 7, 10:32 AM

maybe if attendees were each given a dead albatross to wear around their neck I would be more in support of such a bankrupt celebration of “freedomz”

8 | Posted by RR Anderson | Jul 7, 10:39 AM

i do believe if some investigative, or fact finding was actually done in regards to any comment i made that you would find the same resources i did. i also do believe she has opening admitted to this during a members meeting when she was questioned about it, as it was going on for months before anyone there caught on. i appreciate your concern for “Proof”, but why not just investigate it yourself if you find it questionable. have a great day!

9 | Posted by colin | Jul 7, 10:43 AM

I went to the Freedom Fair and never noticed any collection booth. I would have donated too. I did get a free hug though!

10 | Posted by You're Welcome | Jul 7, 10:45 AM

The writer has found the trouble. Many of the daytime attendees (like myself) are drawn by the festival-like atmosphere… includeing the overpriced concessions. When we have to choose between lunch on the wwatefront and a “voluntary” donation, it’s not a hard choice.

On the other hand, I have attended (and enjoyed) the freedom fair for nearly a decade, but the last couple of years the atmosphere – especially in the evening – has deteriorated. That plus the challenges of parking for the night shows has converted me from an all day attender to early morning only. This is a factor that must be addressed as well if the event is to be successful.

11 | Posted by tT | Jul 7, 10:55 AM

Instead of going to freedom fair I took a nap.

12 | Posted by Mr. Energy | Jul 7, 10:59 AM

I’ve had to work the last 2 years on the 4th, and haven’t been able to attend, so I can’t judge the quality of the Freedom Fair.
However, from my vantage point 175 feet above the Port of Tacoma, I will say the fireworks did look more impressive last year.

Also, @ Colin:
the burden of proof always lies on the accuser. Hearsay carries no weight.
I was not at any time a member of the Speakeasy, so honestly I have next to no incentive to investigate this.

13 | Posted by Thorax O'Tool | Jul 7, 11:17 AM

I think it’s amazing that freedom fair can spend
a million dollars on an event and still not much to show
for it. Yes there is an air show and fireworks
but where is the creativity…..it’s the same every year..
It’s not like they are bringing in big musical acts,
I know there is great expense in putting on an
event but a million is a lot of money, where
did it all go?

14 | Posted by JG | Jul 7, 11:29 AM

after reading the two newspaper articles linked here we should change the name to Tacoma’s

FREEDOM TO LITTER FAIR

what better way to celebrate endless death-screams from Iraq, Afghanistan, gulf of Mexico etc. than rampant consumption and littering.

15 | Posted by RR Anderson | Jul 7, 12:09 PM

I’m sure Freedom Fair is fun, but honestly we skip it. I have a hard time with festivals on the waterfront because you are essentially trapped there with no food options other than the aforementioned overpriced vendors and usually booth after booth of junk toys for the kids to lust after. Getting in and out of the area is a big project so once you are in you hold on to your money because you know it has to last. It’s a guaranteed $40-50 just to keep everyone happy and that’s without a donation. Since I don’t have that kind of money to spend on a one-day event we just don’t go.

How much does the organization charge the vendors? They certainly charge festival-goers enough, I wonder of booth rental rates could be raised.

Alternatively, just charge admission and cut down a little on the $4 lemonade booths. Does it have to be an all-day fried food fest on the waterfront, or could it just be an afternoon of live music on the waterfront followed by fireworks, with a reasonable admission fee for the privilege of an up-close view?

First Night typically doesn’t have vendors anymore, and although occasionally you might hear people grumbling about trouble finding food overall I think they’re happier eating at a real restaurant and paying one admission fee for the whole event. Also, the location in the theater district has porous boundaries and people are free to get out of the crowds when they need to. You don’t feel like you’re trapped and have to hoard your money.

16 | Posted by Jenyum | Jul 7, 12:33 PM

Many festivals sell some kind of a trinket on a lanyard at many local businesses to finance the event. Businesses can use the lanyards as a premium (or give a discount) to attract new business.

If the trinket is something like a Chihuly glass thing-a-ma-jig which changes yearly, it becomes a collectible that people can use to prove their support for local events.

Check out Burlington VT’s “First Night.” You buy the lanyards in advance of the event and use it to gain access to the various venues. Add VIP treatment to lanyard holders and you’ve created a much sought after item.

17 | Posted by jp solyom | Jul 7, 12:35 PM

I looked into a booth and it would have cost me $125-$150 to be located off in no-man’s-land in the “local section.”

Did anyone make it over to the “local section?”

18 | Posted by You're Welcome | Jul 7, 01:56 PM

/$1 Million is a lot of money for a party, especially considering that the South Lake Union event in Seattle only cost $500 K; and, when asked, the Seattle Community donated every cent of the cost. How much of the $1 million goes to fund salaries, etc? IF Tacoma wants the July 4th event to continue, then people and businesses in Tacoma need to pony up.

Frankly, expenses can be culled by really looking at what we are being asked to pay for and the event can be slicked up. Can the fair be a draw without an air show? I think so. Can you do a family package deal that includes transportation, entry, 1 meal and and 1 snack and pre-sell that? How about adding music and performance stages as well as “street performers”? Or here is a radical thought: Why don’t we go back to the days when we only had the fireworks at night that everyone came to watch and skip the day party.

19 | Posted by Weyland Duir | Jul 7, 02:32 PM

@jp solyom er….or Tacoma’s First Night which sells buttons in advance of the event, which are good for admission.

Not enough to be self-financing but they do contribute a good deal to the event.

20 | Posted by Jenyum | Jul 7, 09:51 PM

Why not roll back the clock to simpler July 4 celebrations in Tacoma?

When I was a kid in Tacoma (cough, cough) July 4 was always sunshine and blue skies.

My friends and me would be out riding our bicycles and then one of us would hear a familiar humming and whirring motor and then we’d all look to the sky and yell out, “The Goodyear Blimp!” What an awesome sight that was…

By around 3 in the afternoon two or three biplanes would perform loops and barrels over Commencement Bay. After that, the roar of jet fighters would dominate the skies.

Everybody in Tacoma would just carry on their usual business. Ruston Way had no barricades blocking access. The whole scene in Tacoma was like “Goodyear blimp, airplanes, jets—-must be Fourth of July.”

Around 10 at night the bang and boom and sparkles of the big waterfront fireworks show would draw crowds of people to the surrounding hillsides. Some of us would climb up on our house roofs to watch the free light show.

Free. Free afternoon air show. Free evening fireworks show.

We all never spent a dime to look at the Goodyear blimp or air show or fireworks. Yeah, those times in Tacoma…

21 | Posted by Mofo from the Hood | Jul 8, 09:04 AM

the Tacomic is very pro-blimp.
Why isn’t Mofo a featured writer on exit133? Lord knows he could use the money.

22 | Posted by RR Anderson | Jul 8, 09:29 AM

It’s great to see so many ideas flowing about Freedom Fair, and I invite anyone interested to attend one of our planning meetings to learn more about how Freedom Fair is managed. I’d like to address some of the points made here. The TEC is contracted to produce Freedom Fair by the city of Tacoma; it is their desire to keep this event free, so charging admission is not an option. The $1 mil figure covers fireworks, air show, ten entertainments stages, portapotties, land & marine security, rental equipment, permits, and 76% of that sum is covered by in-kind donations of goods and services. There has never been a time when the TEC has NOT paid our bills, and this year is no different. We have 1 paid employee and 1 part-time contractor. The group that puts on the Seattle 4th of July that was mentioned has a large paid staff, and the $500,000 sum mentioned was not the cost of the entire event by a long stretch. This year, there were 3 admission areas that were manned from 6 am until 10 pm — perhaps those volunteers were lost in the crowds of people entering, but they were there. We don’t feature any “national” acts at our stages; but those national acts can cost upwards of $20,000 plus associated fees, and most people seem to enjoy the variety of local entertainment we schedule. At a time when a 2-hour movie might cost $50 for two (tickets, popcorn & soda), asking $1-5 per person for an all-day event doesn’t seem prohibitive, but we understand that not everyone can afford even that, and don’t pressure anyone to donate. We use attendance figures provided by law enforcement based on people actually on the venue, not in the surrounding neighborhoods, and average 100,000 – 150,000 people. We approach the business community on a year-round basis trying to develop sponsorships, with varying results. After 31 years producing Freedom Fair, we are still committed to providing the community with a family-oriented celebration; and can only hope that those who attend and value it will help out in any way they can — by volunteering, donating, helping us find other financial support, or helping with the planning process.

23 | Posted by CLAIL | Jul 8, 09:31 AM

Take it from me (and I know what I’m talking about here) you can’t raise money by making blast asks for it. You have to corner people to commit to giving it. These entryway cannisters for popping money into, like at Tall Ships, are a total joke. Anyone, and I mean ANYONE with ANY experience raising large sums of money can tell you that without pressure to give, you’ll get nothing.

24 | Posted by Jesse | Jul 8, 06:44 PM

Admission is Free. This week’s sponsor: Tacoma Atheists. Remember your sunhats!

25 | Posted by RR Anderson | Jul 8, 11:04 PM

If you follow my punctuation, I’m including the underemployed.

Survey says, adding up unemployed and underemployed(people who would work full time if such a job were available to them) is >55%, actually.

Never mind the people who have taken a pay cut. :-p

26 | Posted by Max Hyland | Jul 20, 07:13 PM

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