Renaming the Dome: Your Name in Lights!

It appears that the City of Tacoma is getting a little more creative in looking for funding sources around the Tacoma Dome - this week the City advertised for a contractor to develop, execute, and administer the process for naming rights, advertising sales, and sponsorships sales.

That’s right, you could soon be driving by the Weyerhauser Dome, Exit133 Dome, the State Farm Convention Center, or the [your name here] Dome.

In a May 15 presentation to the Government Performance and Finance Committee, Public Assembly Facilities Director, Kim Bedier suggested that the sale of naming rights could apply to one or both of Tacoma’s major public assembly facilities: the Tacoma Dome or the Convention Center. Bedier spoke of the sale of naming rights in the context of other advertising and sponsorship sales, mentioning “how crucial that is for our bottom line.” 

Questions of how much the naming rights and other advertising and sponsorship opportunities would go for (with and without retaining the current facility names) have been left for the contractor to determine. Likewise, identification of sponsors who might potentially or probably be interested in the opportunity is still an open question.

The City doesn’t sound like they’re messing around on this one, though - plans are for a contractor to “implement an aggressive sales plan,” to undertake negotiations, and to prepare agreements for naming rights and other advertising/sponsorship sales. 

An assessment of the Dome last year found the facilities there in need of a major overhaul to keep the space competitive - including upgrades to back of house facilities, seating, and entrances, and expanded parking - totaling more than $180 million. The idea of resurrecting the Warhol Flower design was even floated.

We seem to remember the City trying this route back in 2003. It didn’t go so well. Tacoma was very nearly home to the Comcast Dome. But that didn’t happen.

So is this the City selling out, or seeking out a smart business opportunity? What name do you want to see on the Dome?

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Erik BRegistered

Perhaps we could combine the naming rights along with getting the Warhol Flower finally on the Dome.

June 17, 2013 at 12:52 pm / Reply / Quote and reply

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Tom Llewellyn

How about if we just call it Larry. Not The Larry Dome. Just Larry.

That way, you could say, “On July 22, Justin Bieber will be performing at Larry.”

Super catchy. And Larry is just a nice name.

June 17, 2013 at 3:19 pm / Reply / Quote and reply

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Keep the name as is, but paint the Warhol flower on it!

June 18, 2013 at 9:32 am / Reply / Quote and reply

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253 Reader

I guess there’s no reason to take pride in Tacoma any more.  The News Tribune’s too embarrassed to have Tacoma in its name.  KPLU’s news center is in Seattle.  Let’s change the name of the mall too.  South Seattle Mall anyone?

June 18, 2013 at 5:34 pm / Reply / Quote and reply

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Frank Herbert Dome AKA Dune Dome?
APA (American Plywood Association) Dome AKA St. Helens Dome?

June 25, 2013 at 9:00 am / Reply / Quote and reply

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