Exit133 is about Tacoma
Name That Dome… Take 2…
Back in June the City of Tacoma introduced the possibility of selling Tacoma Dome and Convention Center naming rights, and advertised for a contractor to develop and administer the process for naming rights, advertising, and sponsorship sales.
The City was looking for an "aggressive sales plan." They may still be looking for aggressive, but they're also watching the purse strings. The News Tribune reports that the City is relaunching its search, after the first round of proposals came back at a richer price point than the City wanted. The pricing models of two proposals received - one from a Texas company, another from Cincinnati - were both rejected by the City as not workable.
The new RFP from the City will be released in September, and will be more modest in scope. According to the TNT, it will only ask for an evaluation of what resources the City has to sell, and what they might be worth. The City hopes to pick a company for the project in October. If the chosen company comes back with appealing ideas, another company could be hired to move forward. If the results aren't appealing, that might be the end of the discussion.
If naming rights to the Dome are going to be on the table, the City is hoping to turn it around quickly, with a signed contract by year end. Money from any deal would go towards the 2014 facilities budget.
Looking back at Tacoma's history with naming the Dome, it appears that we have some issues with commitment. For better, or for worse...
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