Exit133 is about Tacoma
We're hearing what feels like a growing conversation around the question of Tacoma's identity. Or maybe it's a question of Tacoma's brand...
A couple years ago we saw the introduction of the #FearlessExploration branding, which has a new iteration in the "Find yourself in Tacoma" campaign. Then there's the City's Economic Development Department ad aimed at Silicon Valley companies, explaining how affordable Tacoma is. That got the attention of Geekwire, among others. Marguerite Giguere is single-handedly championing the Move To Tacoma message far and wide.
Now you can also find a list of the Top 10 Things to Experience When You Visit Tacoma on the City website.
Just 20 minutes away from the Seattle-Tacoma Airport, and easily accessible from downtown Seattle and other neighboring cities, Tacoma is a city on the rise.
- Glass Art
- Museum District
- Point Defiance Park
- Dining and Nightlife
- Mount Rainier
- Chambers Bay
- Tacoma + Pierce County Visitor Chamber
All this talk makes us wonder - is this all just a rebranding of what Tacoma has always been? Or is there something more going on with Tacoma's identity or with its place in the world? Matt Driscoll's recent column asked if Tacoma was drifting away from its gritty roots, and we have to wonder, gritty or not, is Tacoma the same town it always has been, just with new ad campaigns and new streetscaping? Or is there more to it?
The conversation about Tacoma's identity isn't a new one, but what's turning up the volume now?
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