Shaun Alexander & Justin Kercher Bring “Do The Extraordinary” Clothing Line to Tacoma’s Pac Ave

We're always excited to see quality retail establishments open their doors in downtown Tacoma. The latest may be particularly exciting for you sports fans out there.

A little bird has suggested to us that Shaun Alexander (yes, that Shaun Alexander formerly of the Seahawks) and Justin Kercher were interested in locating the first storefront for their "Do The Extraordinary" brand in downtown Tacoma. We've confirmed that they have signed a lease via Spaceworks for the retail space, owned by the University of Washington Tacoma, that formerly housed Cutters Point Coffee for nine years until last summer.

Then over the weekend, this from the DTE Instagram account:

We can finally announce, we will be opening our first retail store and design shop coming to downtown Tacoma, Pacific Ave. June of 2014!! Stay tune for more details..this is gonna be HUGE!!! #Tacoma #PacificAve#vscocam #vsco

Check out DTE's apparel and learn about the company on the DTE Facebook Page and website

DTE is a sportswear & accessories line for a generation of doers. Handmade in Tacoma, WA. USA


On the surface we are a company founded by Justin Kercher and Shaun Alexander(2005 NFL MVP), and we are developing a athletic apparel line. At our CORE we are working to create a brand that stands for all that is GOOD in us! We are a generation with SO much possibility and we felt like it was time for a brand to rise up that represents that possibility.

What we want, is to inspire our generation to go after something GREAT, both individually and as a whole. We believe it's possible to change the mind set of a whole generation and a whole world to live for something bigger than ourselves. We have SO much potentiel. What matters is what we DO. Its sounds grand, but ideas can change the world.

More retail on Pacific is a good thing for downtown; and this would be a destination retail space, hoping to draw shoppers from around the region. Even if you're not in the market for sportswear and accessories, it might be worth checking out the opening.

Do you want to help the folks at Exit133 pay our bills and keep up with of all things Tacoma? Do you want to see even more coverage? Exit133 has always been free to read and comment, and it will stay that way. However, over the years, readers have contributed to the bank account to help us keep up our coverage of goings-on around town. Contribute and this message disappears!

Support Exit133


Davis Lang

Wow!  I’ve been following DTE on Etsy.  Super excited that they’ll have a storefront now!!

April 29, 2014 at 3:13 pm / Reply / Quote and reply

0 | 0


Get in Line——-this continues the “complete makeover” of Pac. Avenue from “back in the Day”: Very exciting that these Business Owners see Tacoma as a “real place with Real possibilities”:
On that Mission statement- get the “spell ck” out on “potential;——————-Its all GOOD !

April 29, 2014 at 3:44 pm / Reply / Quote and reply

0 | 0

Stephen Battey

I’m excited for new businesses to come, but I am also eager to see how well they will compete with some of the other retailers on the block.

There has never been a more exciting time to live in Tacoma.

April 29, 2014 at 4:23 pm / Reply / Quote and reply

0 | 0

Published Author RR AndersonRegistered

hipster fashion district !

April 29, 2014 at 4:33 pm / Reply / Quote and reply

0 | 0


Angle parking = businesses

Great news!

April 29, 2014 at 6:08 pm / Reply / Quote and reply

0 | 0

Post A New Comment

Please enter the word you see in the image below:

Potentially Related Articles