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Shaun Alexander & Justin Kercher Bring “Do The Extraordinary” Clothing Line to Tacoma’s Pac Ave
We're always excited to see quality retail establishments open their doors in downtown Tacoma. The latest may be particularly exciting for you sports fans out there.
A little bird has suggested to us that Shaun Alexander (yes, that Shaun Alexander formerly of the Seahawks) and Justin Kercher were interested in locating the first storefront for their "Do The Extraordinary" brand in downtown Tacoma. We've confirmed that they have signed a lease via Spaceworks for the retail space, owned by the University of Washington Tacoma, that formerly housed Cutters Point Coffee for nine years until last summer.
Then over the weekend, this from the DTE Instagram account:
We can finally announce, we will be opening our first retail store and design shop coming to downtown Tacoma, Pacific Ave. June of 2014!! Stay tune for more details..this is gonna be HUGE!!! #Tacoma #PacificAve#vscocam #vsco
DTE is a sportswear & accessories line for a generation of doers. Handmade in Tacoma, WA. USA
On the surface we are a company founded by Justin Kercher and Shaun Alexander(2005 NFL MVP), and we are developing a athletic apparel line. At our CORE we are working to create a brand that stands for all that is GOOD in us! We are a generation with SO much possibility and we felt like it was time for a brand to rise up that represents that possibility.
What we want, is to inspire our generation to go after something GREAT, both individually and as a whole. We believe it's possible to change the mind set of a whole generation and a whole world to live for something bigger than ourselves. We have SO much potentiel. What matters is what we DO. Its sounds grand, but ideas can change the world.
More retail on Pacific is a good thing for downtown; and this would be a destination retail space, hoping to draw shoppers from around the region. Even if you're not in the market for sportswear and accessories, it might be worth checking out the opening.
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