2014 Urban Studies Forum: Beyond Urban Branding

UW Tacoma Urban Studies Fifth Annual Forum “Beyond Urban Branding: The Promise. The Problem. The Potential.” will offer a chance for Tacoma and South Sound communities and beyond to hear about urban branding — what it is and what it is not. It will encourage participants to discuss and consider how a process to brand a city or region can be a unifying force for the entire community — encouraging the development of an authentic vision and the stories and narratives that make a place unique. The 2014 Forum will spark collective thinking about developing the next iteration of the region’s story as it relates to all stakeholders — residents and visitors, businesses and educators, students and faculty, government and nonprofits, young and old.


University of Washington Tacoma
William W. Philip Hall
1918 Commerce Street
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